Today’s customer has a new set of expectations about their digital experiences.

Eight seconds. That’s the attention span of users on a website, and represents a challenge to acquiring customers.

A recent study of 2,000 Americans provides a clear picture: Friction and frustration is common among healthcare customers.

Every industry relies on digital channels to attract, capture, and acquire customers. Healthcare is no different. And creating less-digital friction […]

Customers are accustomed to the power of Google and the actionable results it gives.

Done well, search appears effortless. And done poorly, search leads to frustration.

The rules have changed, and customers expect digital ease when self-selecting care.