Insider Insights: Google Is The Battleground: Tips For Health Systems To Stay Ahead

Join this 30 minute session as we discuss timely issues in digital health innovation

  • The importance of search​ and choice
  • Understanding Google algorithm updates​
  • The value of speed and performance​
  • Implications of AI with respect to Google
  • eCommerce lessons from other industries
  • Are you focused in the right areas?


The rules of engagement on Google are constantly changing.

Today’s health systems need to optimize their digital presence for mobile and Google. Mobile is the fastest-growing traffic source and Google drives roughly 500% more traffic to provider and location pages than find-a-doc directories. Make it easier for them to find the right care options. Speed is key—Google favors fast pages, leading to increased search visibility and traffic. While achieving speed is a challenge, other industries have tackled it successfully. Now, healthcare can follow suit.

Madison Miner brings decades of eCommerce experience, digitally transforming some of the country’s largest brands, both within healthcare and elsewhere.

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