Featured Articles

How To Merchandise Healthcare: Proven Consumer Strategies that Move the Needle
Healthcare leaders at Kaiser Permanente, Texas Health Resources, and AdventHealth share the digital strategies most effective at attracting consumers.
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Unlocking the Benefits of a Digital Front Door in Healthcare
Healthcare organizations are prioritizing the need for a robust digital front door strategy to increase patient engagement, access to care and loyalty.
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Merchandising Healthcare: How Kaiser Permanente Creates Value for Patients and Clinicians
Find out how Kaiser Permanente is merchandising care to improve member and provider outcomes.
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Improving the Digital Front Door Experience
Today’s customer has a new set of expectations about their digital experiences.
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The Gap in Your Care Search Experience and How to Fix It
Patients are accustomed to using search engines as their primary gateway to find care.
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CVS Acquires Signify Health for $8B
Another Signal that Healthcare is Undergoing Transformation The “retailization” of healthcare continues as CVS Health Corp. is acquiring Signify Health Inc., […]
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A tale of friction. Americans would abandon healthcare providers for better services.
A recent study of 2,000 Americans provides a clear picture: Friction and frustration is common among healthcare customers.
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Amazon Continues Healthcare Push with $3.9B One Medical Acquisition
Amazon made big healthcare news with its $3.9 billion acquisition of primary-care network One Medical.
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Reduce scheduling friction. Meet healthcare customers where they are.
Every industry relies on digital channels to attract, capture, and acquire customers. Healthcare is no different. And creating less-digital friction […]
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Google Search Has Shaped Healthcare Customer Expectations
Customers are accustomed to the power of Google and the actionable results it gives.
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Break Free from Legacy Healthcare Systems
The digital revolution is long past being an imminent trend — it’s a business imperative. Before the pandemic most industries […]
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Website Architecture for Modern Healthcare Customers
If you’re burdened with a legacy, monolithic system and swimming in technical debt, it’s time to transform.
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