Featured Articles

Why Healthcare Should Optimize Onsite Search
Done well, search appears effortless. And done poorly, search leads to frustration.
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Access to care through search
The rules have changed, and customers expect digital ease when self-selecting care.
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What is a Progressive Web App for Healthcare?
If you’re a digital marketer or developer, chances are that you’ve come across Progressive Web Applications (PWA). The framework is […]
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The Patient Search Experience is Broken. But there’s a fix.
People are conditioned to rely on search — yes, the search bar — as the primary gateway to find care.
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What Healthcare Can Learn from Booking Services
The retailization of healthcare is transforming the role of digital.
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How to Optimize the Digital Front Door
Everything from booking an appointment to a virtual visit should be fast and seamless.
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A New Spin on Healthcare’s Digital Front Door
Just like e-commerce, healthcare websites must showcase the right care-option and make checkout a frictionless process.
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E-Commerce has Lessons for Healthcare
Today’s consumer is increasingly digitally native, relies on mobile, and expects a fast, frictionless user experience.
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How Google Rewards and Penalizes Healthcare Websites
A whopping 53% of internet users report abandoning a site if it takes longer than 3 seconds to fully load.
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