Resources
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Reduce scheduling friction. Meet healthcare customers where they are.
Reduce scheduling friction by meeting patients where they already are — your highest-traffic pages.
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Google Search Has Shaped Healthcare Customer Expectations
Customers are accustomed to the power of Google and the actionable results it gives.
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Break Free from Legacy Healthcare Systems
Legacy systems don’t have to block digital progress. APIs and bolt-on solutions change that.
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Website Architecture for Modern Healthcare Customers
If you’re burdened with a legacy, monolithic system and swimming in technical debt, it’s time to transform.
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Why Healthcare Should Optimize Onsite Search
Done well, search appears effortless. And done poorly, search leads to frustration.
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Access to care through search
The rules have changed, and customers expect digital ease when self-selecting care.
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Gist Healthcare: Toward a Platform Future – Episode 3
The growing popularity of the platform strategy, and a conversation with DexCare’s Derek Streat.
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What is a Progressive Web App for Healthcare?
Progressive Web Apps combine native app performance with web accessibility for seamless mobile healthcare experiences.
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What Healthcare Can Learn from Booking Services
The retailization of healthcare is transforming the role of digital.
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How to Optimize the Digital Front Door
Everything from booking an appointment to a virtual visit should be fast and seamless.
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A New Spin on Healthcare’s Digital Front Door
Just like e-commerce, healthcare websites must showcase the right care-option and make checkout a frictionless process.
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E-Commerce has Lessons for Healthcare
Today’s consumer is increasingly digitally native, relies on mobile, and expects a fast, frictionless user experience.
Case Studies

SSM Health Quadruples Online Scheduling
SSM Health reduced appointment booking abandonment by improving availability, performance, and navigation.

MUSC Generates 78,000 Appointments in 6 Months
South Carolina’s #1 hospital transformed patient access with real-time scheduling and smart care routing.

Providence Increases Patient Acquisition By 30%
Providence aligned demand, scheduling, and capacity to improve growth and patient access.





















