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Gaining Physician Trust in Digital Transformation

Summary

  • Clinician concerns center on three areas: control over clinical decisions, impact on existing workflows, and effects on patient outcomes and safety
  • MUSC's phased approach: Started with data to identify problems, piloted with willing specialties, co-designed workflows with providers, and scaled based on success
  • Specialties drove adoption: Orthopedic surgeons and other specialists voluntarily joined after seeing primary care's results and positive patient experience
  • Measurable impact: 16,000+ visits booked across 30+ specialties in 9 months, with time-to-appointment reduced by nearly 8 days for primary care

Learn proven strategies for gaining physician buy-in when implementing healthcare technology. Dr. Sonja Tarrago (DexCare) and Dr. Vanessa Diaz (MUSC Health) share how MUSC successfully rolled out patient self-scheduling across 30+ specialties and 750+ providers. Discover how to address clinician concerns around control and workflow, engage physicians early in the process, and measure meaningful outcomes. MUSC’s approach resulted in 16,000+ visits booked in 9 months and an 8-day reduction in time to appointment. Essential viewing for healthcare executives, digital transformation leaders, clinical champions, and IT directors implementing new technologies. Presented by the Forum for Healthcare Strategists in partnership with DexCare.