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What wins in AI search in 2026? Tips for health system marketers.
It’s the question on the mind of nearly every health system marketer today: Is our website still relevant in the era of AI search?Start Reading
Articles
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Improving the Digital Front Door Experience
Today’s customer has a new set of expectations about their digital experiences.
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3 Tips for Attracting Consumers With Your Healthcare Website
Eight seconds. That’s the attention span of users on a website, and represents a challenge to acquiring customers.
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The Gap in Your Care Search Experience and How to Fix It
Patients are accustomed to using search engines as their primary gateway to find care.
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CVS Acquires Signify Health for $8B
CVS’s $8B Signify acquisition is the latest signal that retail giants are rewriting healthcare delivery.
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A tale of friction. Americans would abandon healthcare providers for better services.
A recent study of 2,000 Americans provides a clear picture: Friction and frustration is common among healthcare customers.
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Amazon Continues Healthcare Push with $3.9B One Medical Acquisition
Amazon made big healthcare news with its $3.9 billion acquisition of primary-care network One Medical.
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Reduce scheduling friction. Meet healthcare customers where they are.
Reduce scheduling friction by meeting patients where they already are — your highest-traffic pages.
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Google Search Has Shaped Healthcare Customer Expectations
Customers are accustomed to the power of Google and the actionable results it gives.
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Break Free from Legacy Healthcare Systems
Legacy systems don’t have to block digital progress. APIs and bolt-on solutions change that.
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Website Architecture for Modern Healthcare Customers
If you’re burdened with a legacy, monolithic system and swimming in technical debt, it’s time to transform.
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Why Healthcare Should Optimize Onsite Search
Done well, search appears effortless. And done poorly, search leads to frustration.
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Access to care through search
The rules have changed, and customers expect digital ease when self-selecting care.