Featured in Patient Navigation:
Stop playing hide-and-seek with patient access
Patients are searching for care everywhere – find out why so many hit a dead end before booking.Start Reading
Patient Navigation
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How To Merchandise Healthcare: Proven Consumer Strategies that Move the Needle
Healthcare leaders at Kaiser Permanente, Texas Health Resources, and AdventHealth share the digital strategies most effective at attracting consumers.
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Google Search Has Shaped Healthcare Customer Expectations
Customers are accustomed to the power of Google and the actionable results it gives.
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Break Free from Legacy Healthcare Systems
Legacy systems don’t have to block digital progress. APIs and bolt-on solutions change that.
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Website Architecture for Modern Healthcare Customers
If you’re burdened with a legacy, monolithic system and swimming in technical debt, it’s time to transform.
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Access to care through search
The rules have changed, and customers expect digital ease when self-selecting care.
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What Healthcare Can Learn from Booking Services
The retailization of healthcare is transforming the role of digital.
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How to Optimize the Digital Front Door
Everything from booking an appointment to a virtual visit should be fast and seamless.
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A New Spin on Healthcare’s Digital Front Door
Just like e-commerce, healthcare websites must showcase the right care-option and make checkout a frictionless process.
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How Google Rewards and Penalizes Healthcare Websites
A whopping 53% of internet users report abandoning a site if it takes longer than 3 seconds to fully load.