DexCare + RatingsMD: Patient Reviews That Power Search Visibility and Growth

The DexCare + RatingsMD partnership helps health systems regain lost organic traffic in the era of AI-powered searches. Verified patient ratings are published with structured schema on both provider websites and independent RatingsMD listings. The result: A two-way authority loop that strengthens SEO and AEO visibility. When patients search for care, they see aggregated star ratings directly on Google and AI overviews and can book appointments instantly through DexCare.

If your health system’s organic website traffic is slipping, you’re not alone.

AI overviews and platforms like ChatGPT have changed the way patients find care. More than half of health-related queries now trigger an AI overview, and that shift has impacted healthcare more than any other industry, according to a recent article in The Economist. Many health system marketers say they’ve seen a 10%–20% decline in website traffic over the past 12 months.

How can you reclaim your organic website traffic in the age of AI? A new collaboration between DexCare and RatingsMD offers a seamless Google search experience that puts your providers back in front of your patients. With this integration, patients can now see verified third-party provider ratings on Google Search results—and book appointments directly from your clinicians’ Google Business Profile listings.

Here’s how it works.

Put trusted reviews to work

Word-of-mouth referrals are declining, replaced by online reviews that patients trust. Nine out of 10 consumers say reviews heavily influence their decisions, and nearly 84% of patients check reviews even after receiving a referral.

That’s what makes the DexCare-RatingsMD partnership so powerful. 

• DexCare helps patients find the best-fit care options based on their preferences.
• RatingsMD aggregates and publishes verified patient ratings from Press Ganey and Medallia for every location, service line, and department.

With RatingsMD and DexCare, ratings appear both on the clinician’s website and on RatingsMD’s independent review site. This two-way authority loop strengthens your credibility in the eyes of search engines and AI systems, improving both traditional search rankings (SEO) and AI-driven results (AEO) value. The result: More patients discover your providers online and can seamlessly schedule appointments through DexCare.

And there’s more happening behind the scenes. The structured schema behind DexCare + RatingsMD ensures aggregated star ratings appear directly in Google search results. Search engines and large language models (LLMs) can read these ratings, boosting your organization’s Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signals.

Show up where patients search

To understand how DexCare + RatingsMD translates into more patient visits, consider a typical patient journey.

A patient searches for Dr. Spencer Kozinn. His Piedmont Healthcare and RatingsMD listings appear in the top organic results, alongside his Google Business Profile. Each listing links directly to Dr. Kozinn’s DexCare scheduling page, showing real-time availability and allowing instant appointment booking.

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The patient gets all the information needed to make an informed decision — and schedules an appointment in the moment.

Stand out in AI-powered searches

Verified ratings provide AI engines like ChatGPT and Google Gemini with content that demonstrates authority and boosts search rankings. Because those ratings are published with structured schema, health systems gain visibility in AI overviews and conversational searches. For example:

• Searching for “what are patients saying about SSM Health’s cardiologists” produces an AI overview highlighting positive feedback and specialty ratings, linking directly to DexCare booking pages. Patients can see real-time appointment availability and choose the right heart doctor in seconds.

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• Searching for “urgent care near Addison, TX,” surfaces verified star ratings for Texas Health’s Breeze Urgent Care clinic, with RatingsMD ranking as the top organic result. Patients can book directly on DexCare’s booking page, choosing from available appointment times and nearby clinics. They can even book a quick-care virtual visit.

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• With an easy API integration, health systems can also display AI-generated summaries of all reviews for a provider or location on a DexCare scheduling page. These summaries, updated quarterly, highlight things patients mention most often—a doctor who listens, staff who make them feel comfortable, or an easy process from check-in to checkout. DexCare + RatingsMD can automatically request new patient reviews, too, creating a continuous feedback loop. Because nearly 65% of patients consider reviews older than a year irrelevant, fresh reviews keep your provider listings top-of-mind.

Deliver tangible ROI across your health system

Improved SEO and AEO performance give your health system and providers more chances to be discovered. Here’s how that helps leaders system-wide achieve their goals:

• Chief Digital Officers: Capture more search traffic and convert AI searches into new patient visits.
• Chief Operating Officers: Grow patient volumes by matching patients with available providers.
• Chief Medical Information Officers: Route patients to the right visit based on clinical criteria.
• Chief Information Officers: Create personalized patient experiences across MDM, CRM, PDM, and other core systems.
• Chief Medical Officers: Build trust with providers and patients by showcasing verified patient feedback.

Healthcare leaders also benefit from the combined expertise of two proven solution providers trusted by some of the nation’s largest health systems. DexCare helped Piedmont Healthcare reduce time-to-appointment by 5 days. Today, 31% of Piedmont’s visits are for new patients. Meanwhile, a RatingsMD client saw a dramatic increase in organic search traffic and AI overview visibility in just one week.

Turn AI searches into booked appointments

When an AI overview appears, patients often choose one of the recommended providers, making it essential that your health system’s clinicians appear in those results. DexCare + RatingsMD help your health system show up in those results and turn AI searches into booked appointments.

Ready to boost patient access and recapture your health system’s lost organic traffic? Let’s talk.