The SEO + AEO Playbook For
Health System Marketers
- The signals to meet strict healthcare ranking requirements and cash in on your built-in authority
- How to build a roadmap to rank for localized, high-intent searches in your market that drive patient bookings
- Infrastructure gaps that may be impacting your AI visibility
Get the playbook
Search has shifted. Here’s what the data says.
fewer organic clicks as AI overviews replace traditional results
patients and consumers ask ChatGPT health questions every week
the value of an AI-search visitor versus traditional organic search
A sneak peek
What’s inside
A Fluff-Free Framework to Win Search and AI Visibility
Most health systems bet on SEO or AEO, rarely both. This guide shows why that split is costing you patients, and how to fix it.
You’ll learn to build the authority signals Google and LLMs reward, win local high-intent searches before competitors do, and structure your site so AI crawlers can read it.
The result is a step-by-step playbook drawn from how leading health systems turn search visibility into booked appointments.
Key Insights
Authority Signals Drive Both Channels
Google and AI models rank on the same signals: credentials, accuracy, and structure. Optimizing once can lift your visibility across every search surface.
Local Search Is Still Yours to Win
High-intent “near me” queries almost never trigger an AI overview. Traditional SEO is still the dominant force for patients ready to book, and most health systems are leaving that ground unguarded.
Site Architecture Is a Ranking Factor
If your website relies on JavaScript to render content, AI crawlers like Bing’s bot can’t read it. Speed, structured data, and server-side rendering directly impact who finds you and when.
Ready to give it a read?
See how leading health systems turn search intent into booked patients.
