Ecommerce strategies to win over more patients
The guide covers:
- Six tactics to build a searchable and memorable patient experience
- SEO principles that guide patients to discover you and select care
- Why a mobile-first experience drives traffic, clicks, and bookings
Download White Paper
How important is organic search? Here are three stats from Search Engine Journal
of trackable website traffic comes from organic search
average organic clickthrough rate of the first Google desktop search
average organic clickthrough rate of the first Google mobile search
Inside This White Paper
Digital Strategies That Convert More Patients
Learn why organic SEO is the battleground for patient acquisition and how to rank higher in search results that drive 53% of website traffic.
Discover the mobile-first design principles that matter when 52% of patients research health information on smartphones. Understand why website speed directly correlates with conversion rates.
Explore how unified search eliminates separate booking funnels, why progressive web apps deliver seamless experiences, and how to blend virtual care with physical appointments.
Key Insights
Speed Drives Conversions
Fast sites generate 23% more traffic and 20% higher conversion rates. Slow sites lose patients—53% abandon pages taking over three seconds to load.
Unified Search Captures Intent
Single, intelligent search bars reduce friction and match patient intent to care options. Major e-commerce brands prove this approach converts better than multiple entry points.
Mobile-First Means Patient-First
With 90% of Americans on smartphones and 31% of commerce on mobile, progressive web apps deliver native app performance through browsers patients already use.
Ready to give it a read?