Pave the path from Google to satisfied patients
If you’re digital front door isn’t easy to find, learn from, and schedule on, patients find care elsewhere. This guide explains:
- Why 3 out of 4 patients start their care journey on Google
- How top providers drive growth with a strong online presence
- The 5-step blueprint for turning search traffic into visits
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The gap between patient expectations and healthcare reality
of health system leaders prioritize digital front door initiatives to improve access and experience
more traffic flows to provider pages from Google than from traditional find-a-doctor directories
of patients would pay extra for convenient access to care
Inside This White Paper
Digital Strategies That Convert Patients
Fragmented data and slow-loading pages cause patients to abandon before booking. This guide shows you how to create retail-inspired journeys that reduce friction and convert search traffic into appointments.
Learn practical strategies for improving provider utilization and optimizing capacity across your network. Real case studies reveal 30% increases in patient volume and millions in downstream revenue.
Get the actionable roadmap marketing, digital, and operational leaders need to turn patient access into competitive advantage.
Key Insights
Consolidate Provider Data
Fragmented information across EHRs, websites, and CRMs creates 40% error rates in provider records. Unifying data improves patient matching and can save over $10,000 per provider onboarding day.
Win on Mobile Speed
Over half of patients abandon pages loading in three seconds. Fast, mobile-optimized experiences improve Google rankings and convert visitors into booked appointments with real-time availability display.
Surface Best-Fit Options
Traditional separate funnels for finding doctors versus locations create confusion. Intelligent search understands patient intent and surfaces relevant care options based on real-time capacity and proximity.
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